This is not a franchise.
No $50K franchise fee. No territory wars. No corporate overlords. Just a license to use the brand and platform in your market.
The CrossFit model
How CrossFit built 15,000 gyms without owning one
CrossFit HQ doesn't run gyms. Local owners pay a license fee, get the brand and methodology, and run their own show. Everyone wins. We're doing the same thing for Trader Joe's delivery.
What we provide vs what you do
We provide
- Joes.run brand & name
- Mobile app & platform
- Payment processing
- Operator playbook
- Marketing templates
- Community of operators
- Ongoing support
You provide
- Local runners
- Local customers
- Neighborhood knowledge
- Hustle & relationship building
- Quality control
- Customer service
- Growing your market
The license
$500
per month
Brand license + Platform access + Playbook + Support
Your math
Conservative scenario (20 runners, 50 customers)
Customer memberships (50 × $19)
$950/mo
Runner memberships (20 × $9)
$180/mo
Errand platform cut (200 × $5)
$1,000/mo
Gross revenue
$2,130/mo
License fee
-$500/mo
Platform fee (2%)
-$43/mo
Your take
$1,587/mo
Growth scenario (50 runners, 150 customers)
Customer memberships (150 × $19)
$2,850/mo
Runner memberships (50 × $9)
$450/mo
Errand platform cut (600 × $5)
$3,000/mo
Gross revenue
$6,300/mo
License fee
-$500/mo
Platform fee (2%)
-$126/mo
Your take
$5,674/mo
Who this is for
Good fit
- ✓ You live near a Trader Joe's
- ✓ You know your neighborhood
- ✓ You can recruit 10-20 runners (retirees, students, TJ's fans)
- ✓ You're comfortable with local marketing (NextDoor, flyers, word of mouth)
- ✓ You want a side business, not a startup
- ✓ You're okay with slow, sustainable growth
Not for you if...
- ✗ You want to "scale fast" and "disrupt"
- ✗ You're looking for passive income
- ✗ You don't have time to build relationships locally
- ✗ You want to hire managers and step away
- ✗ You think this will make you rich
Our philosophy
Small. Curated. Profitable. Happy.
We're not trying to dominate the market. We're not taking VC money. We don't want 10,000 operators competing with each other. We want 200 operators who love their neighborhoods, take care of their runners, and build sustainable local businesses. If that's you, let's talk.